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10 consejos del jurado del Premio Roche 2019 para hacer una buena cobertura de temas de salud | Premio Roche 10 consejos del jurado del Premio Roche 2019 para hacer una buena cobertura de temas de salud enero 9, 2020 En la séptima edición del Premio Roche de Periodismo en Salud, en la que se evaluaron las categorías Periodismo Escrito y Televisión y Video y se recibieron más de 670 postulaciones provenientes de 19 países de América Latina, el jurado, conformado por Bianka Cavalcanti de Carvalho y Antonio Martínez Ron, con la asesoría médica del doctor Carlos Francisco Fernández, dio como ganador al trabajo Enemigo Silencioso , en Televisión y Video.
Te invitamos a postular al Premio Roche 2020
Este reportaje, de José Alvarado, Iván Maestre, Mauricio Campoverde y Tito Mite para Ecuavisa de Ecuador, fue escogido por ser un excelente trabajo periodístico sobre un tema de salud de máxima relevancia, abordado con una enorme sensibilidad, como es el cáncer de cuello uterino o de cérvix, provocado por el virus del papiloma humano (VPH), y que puede ser mortal si no se detecta a tiempo.
“Se trata de un reportaje sobrio, cargado de información útil sobre la incidencia del cáncer de cuello uterino, con un enfoque certero y un manejo preciso del ritmo narrativo. Un informe ejemplar que llama la atención sobre un problema sanitario que afecta a las mujeres aunque, como se encargan de recordarnos sus autores, quienes transmiten la enfermedad son los hombres. Periodismo de calidad que nos recuerda la utilidad y la responsabilidad social de la televisión bien hecha”, concluyeron Martínez Ron, Cavalcanti de Carvalho y Fernández.
En 2020, el Premio Roche llega a su octava edición y tendrá la convocatoria abierta hasta el 2 de abril para que se postulen trabajos de periodismo en salud en las categorías Periodismo Digital, Periodismo Sonoro y Cobertura Diaria , esta última se reconocerá por primera vez en este galardón. Conoce las bases del concurso y toma nota de los aspectos — reseñados a continuación— que el jurado tuvo en cuenta para dar como ganador en 2019 al trabajo ‘Enemigo silencioso’.
De acuerdo con el jurado, el periodismo en salud debe satisfacer varias exigencias estéticas y conceptuales para alcanzar la excelencia. Martínez Ron, Cavalcanti de Carvalho y Fernández construyeron la siguiente lista de premisas básicas que toda cobertura sobre salud debería cumplir en televisión y video, y en cualquier formato, las cuales Enemigo Silencioso cumple a plenitud.
1. Un trabajo periodístico en salud debe ser riguroso en cuanto a la información científica que divulga. Para ello son necesarias una documentación confiable, una revisión exhaustiva de las cifras oficiales y varias consultas a distintos expertos en el tema.
2. Las historias que se cuentan no deben ser previsibles. Por el contrario, el periodista debe narrar la realidad desde una perspectiva interesante que no haya sido abordaba antes.
3. Siempre se debe acudir a diferentes fuentes. La pluralidad de versiones, datos y puntos de vista enriquecen un reportaje, haciéndolo más profundo y comprometido con la verdad.
4. Es indispensable el uso de infografías, diseños atractivos y diagramas computarizados. Estos recursos tecnológicos facilitan la comprensión de la información científica y son llamativos para la audiencia.
5. El tema de la cobertura periodística debe ser relevante desde el punto de vista médico. De no ser así, es muy posible que se termine haciendo un reportaje frívolo.
6. El periodista debe contrastar las diferentes versiones que giran en torno a una misma historia. Enfrentar puntos de vista e investigaciones es un método seguro para no casarse con “medicamentos asombrosos”, “tratamientos fantásticos” y “milagros médicos”.
7. Se debe evitar, especialmente en tratamientos médicos, el uso de las generalizaciones. Son irresponsables y podrían fomentar un comportamiento equivocado en la audiencia.
8. Las historias en el área de la salud están llenas de personas que viven distintos dramas y experiencias difíciles. Es esencial, por tanto, no incurrir en el sensacionalismo y el melodrama. Se prefiere un relato sobrio y humano que se conduzca por fuera de lo lacrimógeno.
9. El formato audiovisual exige un buen sonido y una buena iluminación. También un proceso adecuado de edición. Cuando se falla en asuntos técnicos, el público pierde la concentración en la historia.
10. En un reportaje sobre salud se debe intentar oscilar entre lo particular y lo universal, lo individual y lo colectivo. De esa forma es probable que el público se identifique con la historia y encuentre en ella un problema más grande.
Sobre el Premio Roche El Premio Roche de Periodismo en Salud es una iniciativa de Roche América Latina con la Secretaría Técnica de la Fundación Gabo. El Premio reconoce la excelencia y fomenta el trabajo periodístico de calidad en la cobertura de temas de salud en América Latina.
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