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Cómo hacer periodismo digital en salud, según el jurado del Premio Roche 2020 | Premio Roche Cómo hacer periodismo digital en salud, según el jurado del Premio Roche 2020 noviembre 19, 2020 Restaurar la dignidad del periodismo de salud y su espacio, tanto en los medios de comunicación como en las diversas plataformas de información que surgen con la evolución de la tecnología, es una realidad a la que no se le debe dar más espera, aseguró Cristina Tardáguila, jurado en la categoría Periodismo Digital de la octava edición del Premio Roche.
Para la jurado, directora adjunta de la International Fact-Checking Network (IFCN) y coordinadora de la alianza CoronaVirusFacts, la coyuntura ocasionada por el COVID-19 y la transformación en las salas de redacción a nivel mundial son muestra del despertar que merece tener el periodismo de salud y que tuvo “a la fuerza” en este 2020. Por esta razón, Cristina resalta la realización de certámenes como el Premio Roche de Periodismo en Salud.
“Es muy importante también que haya un Premio que estimule hablar de enfermedades, hospitales, médicos y todo esto que hemos visto en los trabajos finalistas de esta edición, donde vemos un tipo de reportaje más profundo, que hace falta en el periodismo”, expresó la periodista brasilera.
Por su parte, Pablo Linde, periodista en El País de España y jurado de Periodismo Digital en el Premio Roche 2020, anotó que eventos como este siempre serán un incentivo para el buen periodismo.
“En una profesión desgraciadamente precaria, el reconocimiento tanto profesional y económico de un premio así puede mejorar el nivel en general de las publicaciones en un asunto tan delicado y que requiere tanto rigor, como es la salud”, indicó el periodista español.
8 aspectos del periodismo digital Para la periodista Cristina Tardáguila es fundamental entender que “el verdadero periodismo digital es ese que intenta activar el número más amplio de sentidos: el oír (audios, pódcast), el ver (videos, infografías), el tacto (interactividad), ya no basta solo leer. Tenemos que estar más allá porque la oreja entra en juego, el clic entra en juego. Ojalá algún día podamos sentir los olores y probar algo”.
Teniendo clara esa idea, los jurados de la categoría Periodismo Digital en el Premio Roche 2020 comparten 8 aspectos a tener en cuenta para hacer periodismo de salud en formatos verdaderamente digitales:
1. Ser concisos a pesar de tener un espacio ilimitado: la concisión siempre será un valor periodístico. Es necesario seleccionar lo que es importante para el lector, aunque no estemos constreñidos por un número de páginas.
2. Conocer bien a la audiencia: el objetivo de un trabajo que se apoye en formatos digitales debe ser la comprensión de todos los tipos de audiencia sobre la información que se está entregando y no trabajar solo según lo que estamos acostumbrados a hacer.
3. Que la originalidad no reste claridad: hay formatos verdaderamente llamativos, pero que son difícilmente manejables.
4. Integrar infografías: una herramienta útil para complementar la información y para apoyar la comprensión de ciertos tipos de audiencias.
5. Ser cautelosos con el uso del multimedia: elegir en qué queremos incidir con vídeos o audios para darle verdadero valor.
6. Recordar el valor de la interactividad: este recurso puede ser útil para la comprensión de la información por parte de la audiencia al tener contacto con el contenido a través de un clic para cambiar la página, para el funcionamiento de una infografía, entre otros.
7. Un bonito formato no lo es todo: no despreciar valores periodísticos clásicos que siempre aplican, como el rigor, la claridad y la buena escritura.
8. Estimular nuestro cerebro para estimular el cerebro ajeno: aprovechar los recursos que internet nos ofrece para despertar todos los sentidos y tener más herramientas para llevar al lector al punto de comprensión.
“Lo digital no es solo una URL” El jurado de la categoría Periodismo Digital en el Premio Roche 2020 reafirmó que ninguno de los trabajos seleccionados como ganador y finalistas estaban compuestos únicamente por texto. Cada uno de ellos tenía elementos digitales que complementaron la historia y la información entregada a la audiencia, los cuales fueron un recurso para dar mayor credibilidad al trabajo periodístico.
Aun así, y a pesar de los aspectos que se deben tener en cuenta según el jurado para trabajar en estos formatos, los periodistas que estuvieron a cargo de la evaluación de los trabajos postulados en esta área enfatizaron en el “complicado equilibrio” necesario entre los elementos digitales y la historia en sí, lo cual tuvieron en cuenta al momento de escoger al ganador.
Para el periodista español Pablo Linde, jurado en la categoría, “al final siempre prima esto último: El fondo sobre la forma”, refiriéndose a la historia sobre lo digital. Cristina Tardáguila ratificó esa idea y agregó que aunque hubo algunos otros trabajos con más contenido visualmente digital, “es necesario saber que lo digital no solo es una URL”.
De esta forma, como jurados del Premio Roche 2020, encontraron en ‘La mala leche de los CLAP’ , trabajo publicado en Armando.Info (de Venezuela), el equilibrio apropiado para catalogar como periodismo digital.
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