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Recomendaciones de Nora Bär para defender el ejercicio periodístico de la cobertura de salud | Premio Roche Recomendaciones de Nora Bär para defender el ejercicio periodístico de la cobertura de salud enero 17, 2020 “Nadie puede exigirle a un periodista que vaya en contra de sus propias convicciones. Nosotros podemos negarnos a escribir una nota o a firmarla. Como decía Tomás Eloy Martínez: el único bien que tiene un periodista es el buen nombre, y si pierde eso, lo pierde todo”, enfatiza la periodista argentina Nora Bär.
Defender la postura periodística y sobre todo el ejercicio en el cubrimiento de la fuente de salud fue uno de los temas clave que tocó en el taller ‘El acceso a la salud en América Latina: un desafío sanitario y periodístico’, en el que 22 periodistas de la región, en conjunto con los tutores expertos, mostraron una radiografía de cómo está el ejercicio periodístico enfocado en la salud.
En sus más de 30 años de experiencia, Bär ha podido trazar una ruta que le ha permitido consolidarse como uno de los referentes en el periodismo científico y de salud en América Latina. En 2018 fue jurado del Premio Roche de Periodismo en Salud, cuyas inscripciones para la octava edición están abiertas hasta el 2 de abril en las categorías Periodismo Digital, Periodismo Sonoro y Cobertura Diaria.
Bär señala que gran parte de la agenda de la salud se juega fuera del consultorio, pues los recursos no alcanzan para todos y se debe aprender o decidir cómo asignar prioridades, esto en el contexto de la relevancia que se le da a la fuente de salud en los medios de comunicación. “Se requieren políticas basadas en la evidencia, porque, ¿cómo se toman decisiones para asignar recursos?”.
Del debate se establece que no es traído de los cabellos afirmar que, por lo general, los temas de salud no son prioridad en el orden del día, pero que lo principal es demostrar la relevancia de los mismos y lo que traduce la investigación rigurosa para informar a la comunidad.
Las verdaderas fuentes en salud La periodista argentina aconseja cuestionarse siempre que se ve una información: ¿quién me lo dice?, ¿cómo esa persona sabe lo que me está diciendo?, ¿de dónde surge?, ¿es posible que ella o él esté equivocado? Si la respuesta es sí, indica que hay que buscar otra fuente para asegurarse y, si no, hay que repetir el proceso hasta que haya una veracidad.
Te podría interesar leer: Todo lo que debes saber para postular al Premio Roche 2020
Se puede evidenciar que los periodistas en salud descartan los artículos que se basan en la pseudociencia, aquellas personas que ejercen sin ser profesionales, llamados sanadores o curanderos. Así mismo, se debe revisar con mayor rigurosidad cuando se planean datos que no están verificados o sustentados, cuando se carece de datos y de profesionales que hacen prácticas contra la salud pública, o si hay conflictos de intereses porque el experto ya trabajó en otra compañía o está vinculado con grupos políticos.
“El kit de detección de tonterías de Carl Sagan” Nora Bär tiene muy presente una lista de claves que el desaparecido científico estadounidense Carl Sagan, astrónomo, astrofísico, astrobiólogo y más, tenía como máximas para no caer en el error y para fomentar el debate sustantivo acerca de la evidencia proveniente desde todos los puntos de vista.
1.No tener en cuenta los argumentos de autoridad, las autoridades se equivocan. En la ciencia no existen las autoridades, como mucho un experto.
2.Considera más de una hipótesis. Si hay algo que deba explicarse, mira todas las formas desde las que se debe hacer.
3.No te cases con una sola hipótesis.
4.Ser muy preciso en las cifras.
5.Si hay una cadena argumentativa cada uno de los eslabones de la cadena debe funcionar, no basta con que funcione la mayoría.
6.Siempre hay que inclinarse por la hipótesis más simple de dos que explican lo mismo. Siempre pregúntate si es falsa.
Bär insiste en que en la comunicación en salud se debe “ser precisos cuando se informa de resultados preliminares, ser especialmente meticulosos con datos y estadísticas, no utilizar palabras como ‘cura milagrosa’ o frases relacionadas”.
Te invitamos a postular al Premio Roche 2020
Sobre Nora Bär Periodista científica desde hace tres décadas. Editora y columnista de Ciencia y Salud del diario La Nación. Desde hace nueve años, conduce un programa semanal sobre temas de ciencia, salud y tecnología en radios de Buenos Aires. Desde 2015 encabeza El Arcón, en Radio Del Plata.
Es miembro de la Academia Nacional de Periodismo y de la Red Argentina de Periodismo Científico. También conduce los cafés científicos de la Academia Nacional de Ciencias Exactas Físicas y Naturales y ha recibido numerosos premios, entre los que se incluyen el premio Konex a la divulgación científica (dos veces), el premio de la Universidad de Buenos Aires a la Trayectoria Periodística, el premio Adepa, el premio Ineco al periodismo en neurociencias y el premio René Baron, entre otros.
Fue jurado de tesis de doctorado en comunicación de la ciencia, de los premios Konex, y de concursos a la excelencia en periodismo científico, como el Premio Novo Nordisk a la excelencia en periodismo sobre diabetes, el Premio Dow a la Divulgación Científica, y el concurso Ciencia que Ladra, Siglo XXI-La Nación.
Es autora de Viceversa, columnas publicadas en La Nación, y De la probeta a los genes. Hormona de crecimiento, una epopeya científica argentina. Es editora de la colección ¿Qué es…?, de Editorial Paidós.
Premio Roche 2020 Hasta el 2 de abril podrás inscribir tu trabajo para optar por el Premio Roche de Periodismo en Salud que en su octava edición tiene tres categorías de concurso: Periodismo Sonoro, Periodismo Digital y Cobertura Diaria, esta última se entregará por primera vez en este galardón. Así mismo, se entregarán tres menciones de honor en la temática de acceso a la salud y una mención de honor para el mejor trabajo con enfoque de periodismo de soluciones .
Conoce las bases del Premio Roche
Sobre el Premio Roche El Premio Roche de Periodismo en Salud es una iniciativa de Roche América Latina con la Secretaría Técnica de la Fundación Gabo. El Premio reconoce la excelencia y fomenta el trabajo periodístico de calidad en la cobertura de temas de salud en América Latina.
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